Wednesday, 4 January 2012

What’s the difference between social enterprise and “A Project”?


I am often asked to give advice to other people that want to start a social enterprise. I have done this in a formal sense through workshops, talks and seminars and through more informal means when someone just asks to come and have a look round and a chat. The most common question I am asked is what legal format should we take but the most common question I ask back is “What is your profit making idea that will sustain your social impact?” A lot of people find this question hard to answer, usually because they have come to social enterprise through necessity rather than desire. This appears to be increasing as more and more public sector staff are made redundant and want to set up social enterprises as a means of continuing the work they were doing before in the community. I have also seen an increase in requests since many charities and local authorities realised they needed to fund services differently. Our social enterprise has always worked slightly differently because the reason we set it up was to ensure true autonomy from funders. We always wanted to run a business that would support local people, local businesses and local needs but that wouldn’t focus on a person’s reasons for needing our help. All of our businesses are either running without any grant at all or are working towards that position in the next 6 months. We have a series of customer facing businesses that all trade in different ways but all lead to the same result – disabled and disadvantaged people turning their lives around and getting back into work and education.
I can understand why it is hard to move from a position of project grant funding to that of profitable business management but never has this been more essential than in the current economic climate. How many charities will close their doors in the coming months because they can no longer receive grants to run their much needed support services?  
The landscape for social enterprises is fast paced and ever changing and to run a successful social business you have to be fleet of foot. Our social enterprises have changed immeasurably since we first opened our doors in 2008. I cannot tell you how many times people come to ask for advice on setting up a new social enterprise and then tell me that they won’t be making profit. Profit is not a dirty word – it is an essential word if you intend to stick around long enough to change our society for the better.